About us

A successful business, just like a successful relationship, is built on trust and honesty
Add the three Rs – respect, romance and rapport – and you are well on the way to what women want. Feeling desired, understood and appreciated really makes a woman shine, as does beautiful jewellery!

There is nothing in our business that is more rewarding than achieving that special chemistry between a customer and the ‘right’ jewellery. This is what drives us and excites us in our passion for antique and estate jewellery, and is at the heart of our custom made and remodeled pieces. It is also why we prefer natural gem stones, diamonds, gold and silver.

We specialize in engagement rings, wedding rings, diamond jewellery and opal jewellery, antique and vintage jewellery.

What Women Want Jewellers is an exquisite and unique shop. Now in its 17th year, it is a vibrant hub of activity and interaction. Our bricks and mortar shopfront in the centre of beautiful Coffs Harbour, on the sunny East Coast of Australia, offers a sumptuous array of one-off jewellery pieces, while our workshop is kept busy with repairs and custom makes. We understand the personal and sentimental nature of jewellery, and the time and attention it takes to get things just right. This is reflected in the growing number of customers.

Our story

In 2003 WWWJ was officially opened in Coffs Harbour. First as a small jewellery repair shop. Slowly the retail side of the business began to grow.

Michaela Levy moved to the Bellingen/Coffs Harbour region in the early 1990s, a widow with two young children. She established the much loved Ecohouse, a recycling and waste management business which was an institution for 16 years in the Bellingen Shire. Since then she has run successful online retail businesses until landing the job as manager at WWWJ in January 2015. It was a match made in heaven and Michaela purchased the business in July 2016! Michaela brings a wealth of creative, humane business savvy and a passion for re-using and recycling.

Specialist Jewellers

Michaela has assembled around her an elite team of jewellers and assistants who are specialists in their field. From several master jewellers, opal and gem stone cutters, to setters and silk threaders, we have a master crafts person for every task.

What Women Want Jewellers specializes in the sale and repair of unique quality jewellery, ranging from engagement rings, wedding rings and commitment jewellery in gold and silver to  antique jewellery, vintage jewellery, estate jewellery and bespoke jewellery. Michaela travels the globe with her partner Keith to source only the best.

The business has been growing steadily since 2016, with the on-line store opening  at the end of 2016.

Mid 2017 the bricks and mortar shop moved to a larger, brighter location around the corner, in the City Centre of sunny Coffs Harbour.

With more space available we were able to increase our beautiful stock to include valuable opal jewellery. We now have an extensive range of cut opal and stunning opal jewellery on offer.

Future direction

WWWJ  is poised for exciting new growth, steadily growing the online business and continuing to service the fast growing region between Scotts Head and Grafton.

Our product range continues to expand in quantity and quality, and our love of creative recycling will continue to find expression in our custom makes and jewellery renovations and restorations.

WWWJ has also expanded into healing gems. Gemstones are created over millions of years, being compressed and impacted by energies beyond our imagination, ending up with their individual set of imprints. So it is only logical that they will give off some of this energy as we wear them. Please check our Healing
Gems page for details.

The website store was revamped in late 2018, ready to explode during 2019.

There will also be an Etsy store and an E-bay bargain store. For details of those please send us a message.